Our Preliminary Task - Darn!

Our Opening Sequence - dawn

Mar 26, 2010

Evaluation Question 3 - What kind of media institution might distribute your product and why?

Our production companies were Reverse Pictures and Papercut Productions.


Reverse Pictures makes artistic, stylised, independent, British films. The name comes from the idea of reversing roles and conventions.

Papercut Productions specialises in British independent, crime and psychological thrillers. The name has connotations of injury.

With these two production companies, we would aim to reach a market of people who are grown up and enjoy a thrill but do not like seeing blood or gore (which is why we deliberately didn’t use any broken glass, fake blood, etc.) We would also want to reach a British market because of the themes that may not be popular in internationally.

Ideally, we would want another company to distribute this film for us. I believe that a British-based company that has distributed artistic films would be ideal.

I think a company such as Icon Film Distribution or Momentum Pictures could distribute our film to cinemas. This is because they have both distributed films similar to our own (not mainstream, artistic, independent, thrilling, etc.), e.g. Momentum has distributed Eternal Sunshine Of The Spotless Mind and Lost In Translation; Icon have distributed The Butterfly Effect and Paranormal Activity.


Because our film isn’t mainstream, it would probably only be shown at an independent, British cinema such as The Phoenix in London which describes itself as having “a renowned film programme of new releases, independent, foreign-language and specialist films”.


Alternatively, we could release our film online. Due to recent technological advances such as faster broadband speeds and more internet websites, it’s possible to distribute a film on a whole array of sites for very little money or absolutely free. The best site for this in my opinion has to be YouTube. It has an incredibly large reach and has users of all preferences in film genre and style. The evidence for this:
  • One video on YouTube has more than 172 million views.
  • YouTube.com reaches about a quarter of all internet users.
  • Recently, YouTube added a section for filmmakers to upload their films.(See below)
  • When I uploaded a video to YouTube and didn’t share it, etc. it received over 21,000 views.