Evaluation Question 5 - How did you attract / address your audience?

When making our sequence, we tried to address and appeal to our audience in a variety of different ways, some of which were that:

• The narrative of our sequence can have the use / gratification of making the viewer ask themselves what they would in the same situation. The fact that the protagonist is in the same group as our core audience really helps with this.
• The way that our film goes against conventions makes it entertaining to guess how the film’s narrative is resolved, or even if Dawn gets away with it.
• The realism of our film could help the viewer suspend their disbelief and enter the world of the film with relative ease, especially since the film is set in a location which many members of our audience may be familiar with.

In addition to all this, we held a screening to members of our target audience and got them to fill in a questionnaire like the following:

After we read through the comments, we found out that the three things that they liked most about our sequence were:

1. Two people said that they liked the slower, less conventional pace.
2. Eight people said that they liked the music and sound effects.
3. Eleven people said that they liked the cutaways and other art-house style shots at the beginning of the sequence.